Currently, the hotel sector is immersed in deep transformations derived from social and technological changes (access here to the recorded conference "Trends and transformations in the hotel industry") that are happening in Europe. Innovations that affect the management and provision of the service, how to market the hotel product and even new product proposals.
 

Next, we will classify the different tendencies according to how they affect and affect the way of managing the hotel companies (process innovations) and the type of products and services that the hotels have to offer (product innovations), due to the new ones customer needs.
 

The process innovations are related to the production process of hotel products and services and are caused by changes in customers' consumption habits and the appearance of new management tools, based mainly on the use of technology. These innovations will include all those belonging to the marketing area, but due to their current importance, generated mainly by the appearance of the Internet, they will be analyzed independently.

Product innovations refer to all the new products and services that customers are starting to demand and that hotels should consider when determining their investment strategies.